Dennis Yu

The Facebook folks and our teams have argued the merits of boosting posts.

On the one hand, it’s super effective for small businesses. We’ve tested boosting stacked with conversion ads, with or without reusing the posted, versus straight conversion ads.

On the other hand, the boosted posts are primarily driving likes/comments/shares, often at the expense of conversion- since Facebook will sub-target to people who engage but will never buy.

The same is true of the website clicks objective- to deliver “clicky users” that cost 550% more than when you use the conversion objective.

Our Facebook reps also run reports across all our accounts to see what mix of objectives we are using. They and we get dinged for boosting posts, which is the same as “engagement” in Ads Manager.

My current take is that boosting posts is great if you are a small business or public figure.

For the former, they don’t need crazy micro-targeting and optimization. They just need to reach people in their neighborhood to sell houses, get fit, offer services, or come into their stores.

For the latter, social proof (authority and credibility) are key among a particular niche audience. Mine is digital marketers and entrepreneurs, for example. And because I am NOT selling most of the time, the conversion objective doesn’t make sense.

Like right now- I’m not selling. I’m sharing what I’ve learned in the hopes that it helps you in some way.

And our team will likely copy this post to my public figure page to boost. That means we are spending money to educate without expecting anyone to buy anything right then.

Over time, we engage with these folks and build a relationship, which eventually leads to them joining our monthly membership or buying implementation packages.

I’ve asked Facebook why they don’t want us to boost posts when the button is right there on every single post and when it’s worked so well (we’ve tested it many different ways)?

If brand awareness (don’t get me started about this one) is so much better than page engagement as an objective, why not just change the objective of the boost button?

That’s something they are considering, they say.

Meanwhile, if you’re not a small business or entrepreneur, and if you already have a converting funnel with strong remarketing, you won’t need the boost post button. Use Ads Manager with your conversion objective, selecting that post from the page or entering in the posted.

Are you boosting posts?
What have you noticed in your results?

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top