Dennis Yu

Dennis Yu | Digital Marketer, Speaker, Agency Builder

This pinned tweet got half a million impressions, 80% of which were paid.

Of the 50,000 interactions, 98% were from paid, but only an admin would be able to spot this.

Whatever works on Facebook, replicate to Twitter with the same content and targeting combos.

Boost for a dollar a day, except you must be extra careful on tightening audiences down, since the Twitter algo isn’t as smart. It will waste your money on giant audiences at high auto bids if you let it. I manually bid to 2 cents per engagement or a penny a video view.

I don’t see anyone doing this except for Nick Venezia, who is the smartest advertiser in Twitter I know.