The #1 MISTAKE they make is by focusing on their own personal brands.
And that’s why many of us have a natural distaste for working on our personal brands– because it feels icky and self-promotional to beat our our chests.
So, ironically, the best way to build your personal brand is to NOT do it yourself– let others sing your praises.
Build up others and they will reciprocate many-fold.
That’s why I don’t self-proclaim to be an influencer.
You are not a child, documenting your lifestyle on Snapchat and Instagram stories.
You are a serious business person who wants to make money and help other people via your mission.
I spent time with Michael Stelzner, who is arguably the most powerful brand in social media marketing. And here is what I learned from this amazing, humble man: