Here’s something that should scare you and inspire you at the same time.

If your posts are getting low engagement, Facebook’s recent algo change will penalize you harder than before.

This means you’ll get less reach, which gives you even less engagement, which then further decreases your reach.

And so forth, in a downward spiral to zero or close to zero.

Yet, if you have something “hot”, the dynamics of a “viral” post is that the exact opposite works.

Counterintuitively, the MORE competitive the newsfeed, the more winners get rewarded and the losers get punished.

***If you get 1% better each day for 365 days, then you have 37.8 at the end of the year– which is 1.01 to the power of 365.

*** If you get 1% worse each day for 365 days, then you have only 0.025 at the end of the year– which is 0.99 to the power of 365.

When the rich get richer, they stay quiet about it– they don’t want to get taxed more or invite monopoly regulation.

That’s why you mainly hear gloom and doom about the Facebook algo changes.

Yet the difference between winning and losing is a matter of just a few degrees.

A few small changes over time to how you post or how you boost can create snowball effects, positive or negative.