If they have to ask the price, they probably can’t afford you.

$1,000 for an hour of my time may seem expensive if you’re counting the minutes.

But if you position by the impact you can drive and measure, a 10% improvement on $1,000,000 a year is a bargain.

You should say NO to anyone who can barely afford you, too– they will want a refund later.

If you’re not saying NO to most of your potential deals, then you’re not charging enough.

The ones who pay the most are usually the ones who expect the least and are happy to see you.

Your pricing doesn’t have to be something you’re ashamed of or dance around.

State it clearly on your website and in your packages.

You ever haggle with a surgeon over the bill or question their expertise?