If they have to ask the price, they probably can’t afford you.
$1,000 for an hour of my time may seem expensive if you’re counting the minutes.
But if you position by the impact you can drive and measure, a 10% improvement on $1,000,000 a year is a bargain.
You should say NO to anyone who can barely afford you, too– they will want a refund later.
If you’re not saying NO to most of your potential deals, then you’re not charging enough.
The ones who pay the most are usually the ones who expect the least and are happy to see you.
Your pricing doesn’t have to be something you’re ashamed of or dance around.
State it clearly on your website and in your packages.
You ever haggle with a surgeon over the bill or question their expertise?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.