The best predictor of future performance is past behavior.

I’ve suffered years of heartache by not realizing and following this rule.

Now we have a qualifying process where people have to make one minute videos and demonstrate they can do other actual tasks of being a performance digital marketer.

If someone says they can do X, check to see if they’ve done it themselves.

Take advice only from people who have probably done what you want to do– and you’ll weed out 99% of the impostors, eager to take your money and even well-meaning.

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