Don’t make it look like an ad.
When you think of ads, you don’t think of:
-being sent to a news site (instead of an advertiser’s sure.
-vulnerable moments from a WHY story.
-amateur production quality.
-stuff your friends share.
-saying thank you.
Ads suck, they don’t won’t— you and I are too smart to click on them.
So don’t make anything that looks like an ad— but do spend money to get your messages seen!