EMPLOYEE: Hired hand, lowest value, does what they’re told, low loyalty, easy to scale, pay for continued results.
PARTNER: Higher skill level, Shared mission, medium commitment, must negotiate, potentially high impact.
MENTOR: highest skill level, no cost because they believe in you, greatest impact. Use the right relationship type for the right situation:
*** If you need EFFICIENCY, hire employees. Checklists drive repeatable excellence. Get out of working in your business, so you can work on your business.
*** If you need SCALE– to multiply business results, find a partner. They will give you distribution and authority.
*** If you need DIRECTION, get a MENTOR first. Do this before you hire employees or find partners. Direction is more important than speed. Wise counsel ensures you have a solid strategy.
All three types require that you establish clear mutual benefit.
Do you have the right mix of employees, partners, and mentors?
Do you need help in any of these areas to drive efficiency, scale, or direction?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.