The smartest agencies I know have more VIDEO EDITORS on staff than any other skillset.


Because their clients need more video than images, copy, websites, engineering, or whatever.

And these video people are also boosting posts, even though they’re not formally trained PPC people.

The skillset you need to be successful is not the movie-making producer of feature films, but a content storyteller who is pro at one minute videos.

Get with the times or be left behind– just like the yellow pages and radio folks that complained about the Internet.