The strong players will emerge way out ahead of the weaker players in this crisis– since they are doubling down on the cheap traffic and deals all around.
It’s been this way in every recession, which is why the successful folks have been in cash the last 6 months– waiting for the deals to emerge.
People have been asking where to weight the marketing effort right now.
Put 30% into WHY, 60% into HOW, and 10% into WHAT.
The WHAT is remarketing and Google search.