What we’ve seen work well with other clients when there are approval bottlenecks is one of both of the following:
* Auto-approval after 72 hours if the approver doesn’t respond.
Then we don’t have to go back and forth or waste time chasing, while being held up.
* Batching up content/copy– send a folder once a week.
Then the approver can go through the batch in rapid-fire machine approach, instead of trying to manage them trickling in one at a time.
More importantly, figure out who truly needs to be involved in the creative.
Too many cooks in the kitchen or too many chiefs and not enough Indians will kill any company trying to get moving.