Dennis Yu

Why I am so slow

The media and pundits value being first over being accurate.

I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner?

The business owners and marketers who are constantly on the lookout for the latest fad or secret are by definition being tactical, as opposed to strategic.

Strategy doesn’t and shouldn’t be changing all the time, any more than your foundation should be rebuilt each day.

Speed is less important than direction.

Don’t confuse being busy with making progress.

If you truly embrace quality over quantity, you produce fewer things, like the “big rock” pieces that Jason Miller talks about.

Keep polishing and iterating to get your article, product, service, or whatever it is done right.
Don’t confuse this with analysis paralysis, which is the delaying of launch via endless excuses.
Iteration is about frequent, steady action to improve what you have, not to be confused with voluminous talk.

The “dollar a day” and “one-minute video” concepts work together to help you refine whatever it is that you’re building.

Dollar a Day” lets you get rapid feedback for cheap, so you can tune the right messages and features to the right audiences.

One-minute videos let you get a thought out quickly, stringing together these into sequences that map to your topic wheel, as opposed to being random, disassociated pieces on a blog.

Courtesy of Mark Lack

We’ve been working for over 10 years on our digital marketing courses and generated our first dollar of income only just recently.

A colleague yesterday expressed frustration that our next course would take 3 weeks to launch. And I wanted to tell him that I’ve taken 10 years to get out some items that I feel good about, that we’ve tested thousands of times.

If you are producing “great” business content or advice for others, perhaps at a conference or in a course, then don’t you owe it to your audience to have put in the time to test it thoroughly?

Yes, there are countless shysters, self-proclaimed experts, and motivational speakers who claim to be making millions from half-baked courses they sell.

Are they selling real estate for no money down and weight loss pills, too?
After all, who doesn’t want to be faster, all else equal?

Would you hire a home builder to build your house who was known to be sloppy and cut corners?

How about if you hired a surgeon who took the one-day medical school in a-box course before he operated on you?

Now you see why I am so “slow”.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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