The big brand pages we have insights access on usually show 50-100 unread notifications at any point in time. If you get a few hundred public interactions and messages per day, you know how hard it is to get this number down.
If you are a small page or just getting going, you may welcome this level of activity. Like when you got your first cell phone, the novelty wears off.
Why does Facebook show this?
Because they know managing a Facebook page is not solely a marketing activity. Having a store in the mall isn’t purely a marketing activity for the same reason.
You are building relationships in a Ted Rubin or Heather Dopson-like way.
Behind these clicks are real human beings. Behind your Google Analytics or traffic reports are people just like you.
Nurture them like potential friends, not numbers, and you will have mastered the “secret” of social!
My friend Dennis Yu experienced this first-hand a few years ago in New York City. He lost his wallet and was stuck. Ted Rubin came to Dennis’ rescue with cash, food, a hotel room, and his full attention. No amount of marketing or public speaking could ever equal the indelible impact he created there.
Now go forth and make raving mad fans of your business, organization, and initiative.