Who doesn’t like the surprise gift in their mailbox?

One of our favorite things to do after meeting with friends and business partners is to choose something relevant to our conversation and find something on Amazon Prime.

They usually reciprocate, especially if they’re social media people.  Yes, I’m looking at you, Heather Dopson, Jason Miller, and Jay Baer!

Maybe you notice a friend is celebrating an accomplishment. Then go to Amazon and find something appropriate. It’s not how much you spend, but the thought that counts.

Or check out how my friend, Kelly, started a business selling Go-Kart plans. So we sent him a Hot Wheels Go-Kart.




I’ll bet your social listening tool isn’t this smart or has such a feature built in.
No substitute for true thoughtfulness by humans.

This is for our buddy, Jeff, who runs social at the University of Louisville (from above).

We taught a class at the University of Louisville, courtesy of Karen, who is a professor teaching social media there.
You know this is going to get posted to Facebook and twitter, then get shared.

Our friend, Ken, runs a PR firm in New York. He sent an email celebrating their “big leap” in the last year.
So this is what we did.

It truly is better to give than receive.

And with Amazon Prime, it’s one click to send and is free shipping.
Zero extra cost to include the gift message.
Zero time standing in line, wrapping gifts, going to FedEx, or messing around.

If you’re really lazy (efficient, I mean), you just tell your VA (virtual assistant) to look up your friend’s mailing address, enter it into your Amazon address book and get the gift.

Have you tried this?