I wrote a blog post on project management three years ago.
It sat dormant. No hits.

And then a few weeks ago, it got 1,792 pageviews.
All organic. No ads and nobody promoting it, from what I can tell.

The only hypothesis I have is that it’s actually Facebook traffic or that Google’s algorithm is taking into account social activity.

Here is the Facebook trend, so you can see how closely they match up.

And we’ve seen that traffic we know is actually from Facebook is marked as direct/none or Google organic.

This is especially tricky because of the “not provided” issue, where Google hides the keywords your traffic came from. For Facebook traffic, there clearly was no keyword.

Friends, what do you think?