That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below…

However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted.

You can expect the true CPM (bid on oCPM, which is why there is a range) to be in the $15 range in the newsfeed.

We’ve been able to get a reach of 50,000 on this very post for only $72, which is only $1.44. So it’s unlikely that it would jump to $240.

Net-net, Facebook is an incredible deal, even on boosted posts, when you have great content and great targeting.

Are you boosting posts? And are you adding budget later to posts that performed?