It’s her:

If you were Apple, wouldn’t you go grab this?

At the same time, we know that Apple isn’t officially on Facebook.

And in my opinion, Apple is still the most social company on the planet.
They generate sales by creating raving fans and providing tremendous support.

Social media is not about Facebook pages and various tools.
It’s about having your fans do your marketing for you, as a by-product of delivering an amazing experience.

People love Apple so much, they promote a page that has no activity from them at all.

Over 10 million fans and high engagement. No ads.

Friends, I’d love to hear your thoughts on what it means to have real fans vs social fans.