Dennis Yu

Why I create new accounts for all of our Facebook ad clients

You may remember a couple of years ago when we were limited to having access to 25 ad accounts per user profile.

Now we have several profiles that have up to 100 ad accounts each. That’s a few hundred accounts in total.

If you’re a consultant or ad agency, should you just create new campaigns in your primary account or go through the hassle of creating a new account for each client?

Here are reasons why you should make the extra effort to have the client set up a new ads account and then invite you as a “general user”:

The client then understands what they’re paying to Facebook for ad spend versus to you for a fee. Facebook recommends a 20% management fee. So if your client spends $5,000 a month, then your fee would be $1,000. If you bill the client $6,000 (spend plus fees), it’s not the same as paying an SEO consultant $6,000 in fees. You want to create transparency.

Clients trust you more. Let them know up front that at any time, should they elect, they can take their accounts in-house. We see a lot of agencies who play dirty tactics when a client realizes their performance isn’t up to par. They will claim they can’t provide access to the account because there are many accounts there. And you wouldn’t want us giving someone else access to your account, right?

Clients appreciate the value you add. If you’re a killer at Facebook ads, then you WANT them to log in to see what you’ve done. If your ad campaigns are so simple that anyone can easily replicate what you’re doing, then you’ll want to re-think your long-term viability. With Google AdWords, my favorite tactic in auditing existing accounts is to look at the change history, to see the list of most recent optimizations they have done. You’ll likely find little to no tweaking going on.

The spend is not your responsibility. Sometimes a client is insolvent or slows to pay. We had a major retailer delay paying us for 90 days because of a switchover to a new accounting system. So we had to absorb $85,000 a month for 3 months. You don’t want to tie up cash like that.

You can train up folks on the client side. Why not have your cake and eat it, too? Still, charge your fee and train up their staff to do most of the work. Then you can spend your time doing high-leverage stuff for the client. A smart client evaluates you based on the impact you provide, not the number of hours you bill.

That said, if the client is spending less than $1,500 a month, or whatever your threshold for making it worth your time to manage their account, you might just put them in your main ads account.

Maybe they have a one-off campaign for an event, so there’s no ongoing need for promotion and optimization.

Or they just really want to cut one check to you. Perhaps their finance folks don’t like to ad spend on credit cards or the client just doesn’t want to fill out additional paperwork.

In that case, use a credit card that gives you miles, so at least you’re earning something on that spend. Just make sure that you’re not left holding the bag by floating their ad spend.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top