Curious to see what advertisers think about this and whether Facebook will be able to justify the premium CPA on these ads units, even with the video functionality and only one ad per page. Or perhaps some of the marketplace ads are allowed to have premium features. Seems like both areas will have to merge, especially as brands start to evaluate performance vs just pure impressions.
Premium Facebook ads are now in Marketplace inventory
by dennis.yu | facebook marketing and advertising | 2 comments
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I’d prefer the old way of doing ads any day.
As a user of facebook, I don’t mind the way they’ve put in ads… as long as they keep it at an unobtrusive one per page. Of course, I wouldn’t be surprised if that increases over time.