What’s the secret?  Just submit to about 20 free press release sites.  If you want to pay for PR Wire or PR Web, that’s fine.  Might save you some time. While it’s great to be able to rank for Facebook advertising and local online marketing, the truth is that these news results don’t provide much traffic.  You might be sitting on the first page of Google News for a day before you slide down and are replaced by something more recent.  

Perhaps with Google Caffeine and the greater emphasis on the real-time web, news-like results will become more prominent.  Imagine Google copying Facebook, where the search results page is essentially the Facebook News Feed.