I look at ads all day– it’s part of my job. I even go out of my way to click on ads to see what competitors are doing. So rarely am I surprised. But today I saw this:
Yes, it’s an ad not promoting BlitzMetrics, but actually targeting BlitzMetrics. How’s that for a taste of your own medicine?
Shari Donnermeyer of Borrell contacted us yesterday about their local conference in NYC in February, asking if we want to come, as well as sponsor. Previously, I was not considering going, since we just got back from the Kelsey conference in LA last week, which is the larger of the two shows. However, now I’m seriously considering it.
After all, I had mentioned in passing to Shari that I was getting bombarded on Facebook with ads promoting their conference– and that they were using the same creative over and over without testing various images, headlines, and such. And now, this is what I see on my Facebook the very next morning– I’m impressed.
Tell me– how do you NOT want to go to their conference after seeing something like this?
This is an example of the kind of personalized advertising that is available only on social networks such as Facebook and MySpace. It’s hyper-targeted, cheap, and effective. How’s that?
Yea, I hear all those rumors about how great Facebook ads are.
If I ever decide to BUY traffic, the first place I am going to try out and test my luck will be Facebook for sure…
I wonder if you can do that with PR media. A lot of start ups wanted to submit their press release to Mashable but they never gotten any publicity from them. I guess creating an ad targeting Mashable associates would be the best way to do so.
I was extremely puzzled when I saw that, as well!
Crazy, crazy hyper-targeted.
“I even go out of my way to click on ads to see what competitors are doing.”
Doesn’t that cost them money?
Good point! Google has a mechanism to not count clicks that come from the same place– click fraud is not a new issue. That said, my aim is to see what landing page is being used, not to cost another dollar to an advertiser that is already spending tens of thousands per month. They wouldn’t notice it and it’s not worth our time.