Do a search for “hooked on phonics” and you’ll see 869,000 results on Google. If you’re an affiliate pushing this program, you know how much it costs per click on paid search, plus what the payouts are if you promote via Commission Junction or Amazon.com (if you’re not in certain states)– generally 15% or around $20 a sale. As an affiliate, you’re not allowed to bid on the term “hooked on phonics”, “hooked on fonics”, “hooked on phonix” or related terms– they’re branded terms reserved for the advertiser. So the most popular search is off limits to you if you are just a PPC affiliate.
Incidentally, I think it’s hilarious that so many people who want to learn how to read are misspelling the brand like crazy. It’s like those people who bought time management books, but never had the time to get around to reading them.
Now consider my friend Keith Wilcox who bought Hooked on Phonics for his kids. He’s been blogging for 3 weeks now– never blogged before– and his site is now Google PR2 and is starting to rank for commercial terms. The site gets only a few hundred hits a day– but not bad for a site only a month old and with less than 50 posts.
The key point here is that he’s blogging about what he likes and knows a lot about– how to home school kids. You can see his video, where his 5 year old is reading at the 2nd grade level and is a month away from starting 3rd grade. The post has 923 words and doesn’t use any formulas for keyword density, page title stuffing, hidden divs, cloaking, or any SEO tricks to get traffic. Rather, he’s just writing passionately about homeschooling his two children. I’ll bet you could come up with some ways that he could get more traffic and make more money here. I’ll list a couple:
- Title his youtube video: “hooked on phonics: teaching my kids“ instead of “reading 06292009”. Also add a description that says something like “Actual lesson with Hooked on Phonics. My 5 year old is reading at the second grade level. I am proud to home school my two boys.” YouTube is the 4th largest search engine on the planet, based on a recent Google seminar we attended, but there are only 320 videos competing on “hooked on phonics”.
- Link to the Hooked on Phonics site with your affiliate code: No tracking code, no commission earned. Name a product you like– odds are there’s an affiliate program for it.
- Mix up the keywords: Jam in too many reading related terms and it won’t sound natural. Use Google Suggest and Wonder Wheel to see what the popular terms are.
All this to show that a person who is not an affiliate by any stretch can get traffic from just writing good content and getting a couple good links here and there.
Update: He now has a top Daddy Bloggers list, with 115 sites carefully chosen and reviewed. Already, he is building links from sites that are topically relevant and already trusted by Google.
Excellent! Going to change the title now. What would I do without you? 🙂
Nice! Great Advice on SEO!
Thanks for the kind words!
I like to bid on misssspellings. (sp?) lol. But bidding on keywords for this would be misspelling purgatory. You gotta figure it would have about 10X the misspellings typed in of anything else. I’d never stop with variations.
You look like a great dad Keith!
Have a good one.
Thanks for the feedback! Would you like to do a guest post on Keith’s blog or vice-versa! I’m happy to arrange.
Keith’s site is starting to draw in traffic for “hooked on math” related terms. So hard to get past all those commercial sites, like amazon.com nextag.com, and hop.com– but we’ll get there as we get more content and more links.
But those were not what gave the course at Everett its Northwestern flavor.
Because of the companies commitment to create a durable, environmentally and quality sound equipment, purchasing Honda mowers
is a best way to ensure the health and appearance of your lawn.
While this additional weight can provide stability, it will also cause the foam-filled tires to create ruts and dents in the ground.
It is highly beneficial to transact with a reputable company ‘ one that loves
to work directly with their clients and customers so that they can personalize and customize their trucks.
This will give a thought on what to choose in purchasing a tire inflator.
They provide tyres for cars, buses, trucks, mini trucks, etc.
It’s really very complex in this full off activity life to listen news on TV, therefore I
simply use internet for that purpose, and take the newedt information.
I am actually happy to glance at this webpage posts which carries plenty of valuable information,
thanks for providing these kinds of statistics.
I loved as much as you’llreceive carried out right here. The sketch is
tasteful, your authored material stylish. nonetheless, you
command get got an shakiness over that you wish be delivering the following.
unwell unquestionably come more formerly again as exactly the same nearly very often inside case you shield this hike.