A recent study of top ad serving platforms shows that Google holds the first two spots, via their acquisition of DoubleClick and their own AdSense platform.  Note that this study pools both display and text ads, plus that DoubleClick and AdSense are both significantly down year-over-year.  Blitzlocal has it’s own social ad server technology, which is specifically designed for serving dynamic social ads.  While we’ll never be the #1 player in the mainstream market, we can at least be the best in the social space.  And it’s good to have choices, wouldn’t you agree?