Purpose of an Organization Structure Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a straitjacket, preventing progress. Start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way. While these stereotypes of large and small companies are mostly true, there is a 3rd category that is so dangerous that it kills most agencies and startups. It’s the debilitating collecting of tools and formation of random spreadsheets– giving the illusion of organization. But really, it’s to serve the personal preferences of those who have a tool fetish. The organization structure and tools should
Dennis Yu | Agency Builder
“Founders and Entrepreneurs don’t have a lot of money to spend, yet they also want a great site that looks good, shows up in search engines, makes the phone ring, and in general–provides a measurable return on their hard-earned dollar. They want something that is simple to understand. And they don’t have time to learn all the technical details, but want a partner that can handle it, because they have a dozen other things to worry about.”
- Dennis Yu
“Founders and Entrepreneurs don’t have a lot of money to spend, yet they also want a great site that looks good, shows up in search engines, makes the phone ring, and in general–provides a measurable return on their hard-earned dollar. They want something that is simple to understand. And they don’t have time to learn all the technical details, but want a partner that can handle it, because they have a dozen other things to worry about.”
- Dennis Yu
Purpose of an Organization Structure Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a straitjacket, preventing progress. Start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way. While these stereotypes of large and small companies are mostly true, there is a

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